To get started on the subject of intranet analytics I thought some suggestions of tools and products may do the trick. These tools gather the data, get the statistics sorted out and work with analytics for your intranet, or extranet, perhaps.
It’s worth mentioning that my book, Web Strategy for Everyone, covers a lot of aspects of intranets and the digital workplace, such as the information architecture, performance optimization and design principles like design with data. Check it out, it only cost you ten bucks ›
Google Analytics is the industry-standard on the public web and is also used by many organizations on their intranets.
Piwik is a open source alternative for those who don’t want to share data on their users behaviour. Piwik offers a demo you can check out here. Piwik is also capable of crunching server-logs, so there is not really necessary to use client-based techniques for tracking visitors.
IBM Unica NetInsight
Unica is designed to be used on-premise instead of cloud-based solutions like Google Analytics that leak visitor data to third parties.
IBM Digital Analytics (formerly Coremetrics Web Analytics)
Offers, among other features, comparative benchmarks and knowledge of how the best performers reach their successes.
Angelfish Web Analytics for Intranets
Web analytics software which can be installed on-premise (ie. within your network) to control collected data. Sometimes intranet/extranet analytics need to store customer data and other sensitive information most prefer to keep close.
How do the users engage with the intranet?
NextSTAT Web Analytics & Traffic Statistics
Hosts the solution for you and all you do is put a tracking-code on your pages.
Got hit counters as well as website analytics.
Lists some major publishing firms as their customers.
Works with realtime data and heatmaps.
Claims to be the simplest analytics in the world.
Clicky Real Time Web Analytics
You can inspect an individual visitors journey on your intranet. Live demo here.
Provides an overview to see all websites on a single page.
HitsLink Web Analytics
Visual presentation of a website’s performance. Public demo can be found here.
Offers proactive tools on where to make improvement of your pages. Public demo here.
Founded 1993 and support multi-channel measurement.
Adobe Analytics (formerly Omniture)
AWStats Log Analyzer
Open source tool that analyzes the web server logs and display the data on a web page. Used at lots of web hosting firms.
Services starting at 125 USD per year.
Tracking user behaviour made simple with Crazy Egg.
Records users sessions on the intranet for you to analyze.
Perform A/B-testing or multivariate testing on your intranet.
Instant and also retroactive analytics on your data.
Snowplow Analytics main feature is as an event data pipeline, which makes it ideal to track users on multiple channels – perfect for digital workplace analytics!
Cardio Analytics for Sharepoint and Office 365
Designed specifically for Microsoft SharePoint, Cardio Analytics stands by the belief that a business can only manage what it measures. These measurements aims to play a huge role in savings, productivity and overall success. Analytic reports are shown in a simple and easily understood fashion. Available in on-prem as well as cloud-based solutions.
Sitespeed.io is one of the tools to check the intranet’s performance, as in how fast its perceived to be, but also some guidance for the intranet content. Pretty much qualitative analytics, if not performed on a quantitative scale.
Did we leave out your favourite analytics tool? Please post a comment.