Guide to Web Analytics – an introduction

This material on web analytics was left over when I wrote on the book Web Strategy for Everyone, a book now available from the publisher Intranätverk ›

This is an intro for you who do not yet know if web analytics is for you.

Does your website have any visitors? Do you care about what the users do and whether they manage to achieve something beneficial during their visit? If you do not work at all with web analytics or measurability, one can wonder what the point is to publish anything at all. To work actively with web analytics is your chance to know if your website-related work and investments are meaningful – take that chance! Continue reading “Guide to Web Analytics – an introduction”

SEO – an introduction to Search Engine Optimization

Web Strategy for Everyone in print

This material was left over when I wrote the book Web Strategy for Everyone. Rather than throwing it away, it is now published with some editing – though not quite as ambitious as it would’ve been in print 🙂

Search engine optimization is all about optimizing one’s web presence for search engines to take a liking to your site. It is often abbreviated SEO. Something quite different is keyword optimization – the editorial part of the process of SEO. Continue reading “SEO – an introduction to Search Engine Optimization”

The European cookie law explained

Cookies (fotokredd: rhino neal på Flickr, licens cc-nc-nd)

At work, I have been given the assignment to write my professional opinion about the handling of cookies on my employer’s websites, and come up with a recommendation. That is probably not the most glamorous assignment during my career, the reason being there are very few who like the consequences of following the cookie law. Namely, chapter 6, § 18 of the Swedish Electronic Communications Act (2003: 389, LEK) as it is part of. What you hear most often is that people complain that they probably cannot keep Google Analytics, a third party functionality that 81% of the municipalities used when I researched it last spring. Given that the law in its current form is over four years old, it is probably time to stop hesitating.

Continue reading “The European cookie law explained”

Tools for intranet analytics

Intranet analytics (credit: James Royal-Lawson, Flickr)

To get started on the subject of intranet analytics I thought some suggestions of tools and products may do the trick. These tools gather the data, get the statistics sorted out and work with analytics for your intranet, or extranet, perhaps.

Intranet analytics

It’s worth mentioning that my book, Web Strategy for Everyone, covers a lot of aspects of intranets and the digital workplace, such as the information architecture, performance optimization and design principles like design with data. Check it out, it only cost you ten bucks › Continue reading “Tools for intranet analytics”