Intranet analytics is to process and act on statistics and information gathered on an intranet. It can range from simple things like see if anyone at all visit a page to evaluate the campaigns you have run in several different channels.
The reason that one should do analytics is to learn how the site is used, act based on data and report to stakeholders the benefits the intranet continually brings to the organisation. The interesting thing to measure is the results of intentional changes, its beneficial effect that is, and usually it is the trend that is relevant rather than statistics in real terms . Continue reading “What is intranet analytics?”