SEO – an introduction to Search Engine Optimization

Web Strategy for Everyone in print

This material was left over when I wrote the book Web Strategy for Everyone. Rather than throwing it away, it is now published with some editing – though not quite as ambitious as it would’ve been in print 🙂

Search engine optimization is all about optimizing one’s web presence for search engines to take a liking to your site. It is often abbreviated SEO. Something quite different is keyword optimization – the editorial part of the process of SEO. Continue reading “SEO – an introduction to Search Engine Optimization”

Design the error 404 page to be entertaining

Room 404 at Scandic Hotell in Stockholm

In the book Web Strategy for Everyone there are given a number of tips on how to design the Error 404 page for it to be useful and beneficial. Something that one does not have place in a printed book is to showcase a bunch of examples of how these pages might look like.

These figures is something we encounter on a regular basis on the Web. 404, 410 and numbers like 500-something. They are so-called status codes from the Web’s protocol HTTP, you know that found in the beginning of the addresses on the Web. Continue reading “Design the error 404 page to be entertaining”

Tools for intranet analytics

Intranet analytics (credit: James Royal-Lawson, Flickr)

To get started on the subject of intranet analytics I thought some suggestions of tools and products may do the trick. These tools gather the data, get the statistics sorted out and work with analytics for your intranet, or extranet, perhaps.

Intranet analytics

It’s worth mentioning that my book, Web Strategy for Everyone, covers a lot of aspects of intranets and the digital workplace, such as the information architecture, performance optimization and design principles like design with data. Check it out, it only cost you ten bucks › Continue reading “Tools for intranet analytics”