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Guide to Web Analytics – an introduction

This material on web analytics was left over when I wrote on the book Web Strategy for Everyone, a book now available from the publisher Intranätverk ›

This is an intro for you who do not yet know if web analytics is for you.

Does your website have any visitors? Do you care about what the users do and whether they manage to achieve something beneficial during their visit? If you do not work at all with web analytics or measurability, one can wonder what the point is to publish anything at all. To work actively with web analytics is your chance to know if your website-related work and investments are meaningful – take that chance! Continue reading “Guide to Web Analytics – an introduction”

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SEO – an introduction to Search Engine Optimization

Web Strategy for Everyone in print

This material was left over when I wrote the book Web Strategy for Everyone. Rather than throwing it away, it is now published with some editing – though not quite as ambitious as it would’ve been in print 🙂

Search engine optimization is all about optimizing one’s web presence for search engines to take a liking to your site. It is often abbreviated SEO. Something quite different is keyword optimization – the editorial part of the process of SEO. Continue reading “SEO – an introduction to Search Engine Optimization”