Mobile performance and usability of Fortune 500 companies

Web Strategy for Everyone in print

How cocky can I, as a Scandinavian, be of our accomplishments and our impression on the global mobile industry? I’m of course thinking about Nokia and Ericsson! Both previously makers of mobile handsets, and nowadays making magic on the backend of cellular network technology, worldwide.

Do we still have that digital head start that we fought so hard for in the 1990s? Obviously, this blog post won’t give a definitive answer to that question. But this is my contribution to the subject of an eventual Scandinavian lead in the mobile industry and perspective on mobile tech, usability and the need for speed. How do Sweden as a nation compare to the US regarding the, once again, popular concept of “digitization”. Well, this post is a attempt to start comparing, and to give you as a reader some data to begin benchmarking your website against the really big companies of Fortune 500, and the biggest ones of Sweden.

My book, Web Strategy for Everyone, deals with the issues of both speed and user needs when on mobile. Also a lot on design principles such as mobile first, responsive web design, adaptive, single page applications (SPA) and progressive web apps. Buy the book Web Strategy for Everyone directly from the publisher Intranätverk. Continue reading “Mobile performance and usability of Fortune 500 companies”

SEO – an introduction to Search Engine Optimization

Web Strategy for Everyone in print

This material was left over when I wrote the book Web Strategy for Everyone. Rather than throwing it away, it is now published with some editing – though not quite as ambitious as it would’ve been in print 🙂

Search engine optimization is all about optimizing one’s web presence for search engines to take a liking to your site. It is often abbreviated SEO. Something quite different is keyword optimization – the editorial part of the process of SEO. Continue reading “SEO – an introduction to Search Engine Optimization”