Mobile performance and usability of Fortune 500 companies

Web Strategy for Everyone in print

How cocky can I, as a Scandinavian, be of our accomplishments and our impression on the global mobile industry? I’m of course thinking about Nokia and Ericsson! Both previously makers of mobile handsets, and nowadays making magic on the backend of cellular network technology, worldwide.

Do we still have that digital head start that we fought so hard for in the 1990s? Obviously, this blog post won’t give a definitive answer to that question. But this is my contribution to the subject of an eventual Scandinavian lead in the mobile industry and perspective on mobile tech, usability and the need for speed. How do Sweden as a nation compare to the US regarding the, once again, popular concept of “digitization”. Well, this post is a attempt to start comparing, and to give you as a reader some data to begin benchmarking your website against the really big companies of Fortune 500, and the biggest ones of Sweden.

My book, Web Strategy for Everyone, deals with the issues of both speed and user needs when on mobile. Also a lot on design principles such as mobile first, responsive web design, adaptive, single page applications (SPA) and progressive web apps. Buy the book Web Strategy for Everyone directly from the publisher Intranätverk. Continue reading “Mobile performance and usability of Fortune 500 companies”

Guide to Web Analytics – an introduction

This material on web analytics was left over when I wrote on the book Web Strategy for Everyone, a book now available from the publisher Intranätverk ›

This is an intro for you who do not yet know if web analytics is for you.

Does your website have any visitors? Do you care about what the users do and whether they manage to achieve something beneficial during their visit? If you do not work at all with web analytics or measurability, one can wonder what the point is to publish anything at all. To work actively with web analytics is your chance to know if your website-related work and investments are meaningful – take that chance! Continue reading “Guide to Web Analytics – an introduction”

SEO – an introduction to Search Engine Optimization

Web Strategy for Everyone in print

This material was left over when I wrote the book Web Strategy for Everyone. Rather than throwing it away, it is now published with some editing – though not quite as ambitious as it would’ve been in print 🙂

Search engine optimization is all about optimizing one’s web presence for search engines to take a liking to your site. It is often abbreviated SEO. Something quite different is keyword optimization – the editorial part of the process of SEO. Continue reading “SEO – an introduction to Search Engine Optimization”

Designing with performance in mind – especially your intranet

Designing for performance on the Web and intranets - books by Ilya Grigorik and Lara Callender Hogan

If you haven’t noticed already, both Lara Callender Hogan and Ilya Grigorik have released their books on web performance for free. Free as in read-on-the-web, not as in ebook or print, of course. Both Lara and Ilya originally released their books with the publisher O’Reilly Media, also known as “you know, the animal book’s” according to some of my friends. Continue reading “Designing with performance in mind – especially your intranet”

Ad-hoc responsive images for your intranet

The wysiwyg-editor in Episerver, with code for responsive images

For some reason intranets tend to adopt design conventions a couple of years late compared to the public Web. Going for responsive web design unfortunately is no exception.

Where I work, our public facing website went responsive in 2012, but our intranet is still lagging behind. Well, on the few occasions when I create content for our intranet I manually input code to make my images responsive.  Continue reading “Ad-hoc responsive images for your intranet”

Dark patterns: Designing with bad intent

In the book, Web strategy for Everyone, I’m writing a lot on different kind of design principles. One of them is Persuasive Web Design, how to design to be persuasive and strive for users fulfilling the websites objective. When trying to be convincing you have to be considerate of the user’s interest, otherwise you might end up designing a so-called dark pattern?

 “It is all about lowering the threshold for decisions and guiding a series of micro-decisions towards the goal you have. Here the concept of dark pattern introduces itself. That, by design, you control what happens in a way that is not in the user’s best interest, or intention. It could be moving around buttons so the user happens to give an app a five-star rating in an app store, without warning, adding additional products to the shopping cart, or services sending e-mails to your contacts claiming to be you.”
Web Strategy for Everyone, chapter Persuasive Web Design

Continue reading “Dark patterns: Designing with bad intent”

Design the error 404 page to be entertaining

Room 404 at Scandic Hotell in Stockholm

In the book Web Strategy for Everyone there are given a number of tips on how to design the Error 404 page for it to be useful and beneficial. Something that one does not have place in a printed book is to showcase a bunch of examples of how these pages might look like.

These figures is something we encounter on a regular basis on the Web. 404, 410 and numbers like 500-something. They are so-called status codes from the Web’s protocol HTTP, you know that found in the beginning of the addresses on the Web. Continue reading “Design the error 404 page to be entertaining”