Guide to Web Analytics – an introduction

Google Analytics (joe-the-goat-farmer-flickr-cc-by)

This material on web analytics was left over when I wrote on the book Web Strategy for Everyone, a book now available from the publisher Intranätverk ›

This is an intro for you who do not yet know if web analytics is for you.

Does your website have any visitors? Do you care about what the users do and whether they manage to achieve something beneficial during their visit? If you do not work at all with web analytics or measurability, one can wonder what the point is to publish anything at all. To work actively with web analytics is your chance to know if your website-related work and investments are meaningful – take that chance!Continue reading →

SEO – an introduction to Search Engine Optimization

Web Strategy for Everyone in print

This material was left over when I wrote the book Web Strategy for Everyone. Rather than throwing it away, it is now published with some editing – though not quite as ambitious as it would’ve been in print 🙂

Search engine optimization is all about optimizing one’s web presence for search engines to take a liking to your site. It is often abbreviated SEO. Something quite different is keyword optimization – the editorial part of the process of SEO.Continue reading →

Designing with performance in mind – especially your intranet

Designing for performance on the Web and intranets - books by Ilya Grigorik and Lara Callender Hogan

If you haven’t noticed already, both Lara Callender Hogan and Ilya Grigorik have released their books on web performance for free. Free as in read-on-the-web, not as in ebook or print, of course. Both Lara and Ilya originally released their books with the publisher O’Reilly Media, also known as “you know, the animal book’s” according to some of my friends.Continue reading →

Ad-hoc responsive images for your intranet

The wysiwyg-editor in Episerver, with code for responsive images

For some reason intranets tend to adopt design conventions a couple of years late compared to the public Web. Going for responsive web design unfortunately is no exception.

Where I work, our public facing website went responsive in 2012, but our intranet is still lagging behind. Well, on the few occasions when I create content for our intranet I manually input code to make my images responsive. Continue reading →

Dark patterns: Designing with bad intent

In the book, Web strategy for Everyone, I’m writing a lot on different kind of design principles. One of them is Persuasive Web Design, how to design to be persuasive and strive for users fulfilling the websites objective. When trying to be convincing you have to be considerate of the user’s interest, otherwise you might end up designing a so-called dark pattern?

 “It is all about lowering the threshold for decisions and guiding a series of micro-decisions towards the goal you have. Here the concept of dark pattern introduces itself. That, by design, you control what happens in a way that is not in the user’s best interest, or intention. It could be moving around buttons so the user happens to give an app a five-star rating in an app store, without warning, adding additional products to the shopping cart, or services sending e-mails to your contacts claiming to be you.”
Web Strategy for Everyone, chapter Persuasive Web Design

Continue reading →