This material on web analytics was left over when I wrote on the book Web Strategy for Everyone, a book now available from the publisher Intranätverk ›
This is an intro for you who do not yet know if web analytics is for you.
Does your website have any visitors? Do you care about what the users do and whether they manage to achieve something beneficial during their visit? If you do not work at all with web analytics or measurability, one can wonder what the point is to publish anything at all. To work actively with web analytics is your chance to know if your website-related work and investments are meaningful – take that chance!Continue reading →